"…People affected by crisis and disaster survive and recover mainly on their own. They sell goats, take children out of school, secure loans, change the crops they plant, share food with their neighbours, skip meals, get money from family members and migrate. Aid can be an important form of support, but it is never the only one. It is fundamentally important to understand people’s own strategies and the local institutional context, and tailor assistance accordingly. This includes supporting people’s capacities to deal with shocks and crises before they even happen, which is a very different message than ‘your money saves a life’."

International Development - Kony 2012: From advocacy to ‘badvocacy’